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by Kathleen Gagne

One reason a lot of salespersons don't like cold calling is that frequent dead ends and rejections make it difficult to maintain a positive attitude, and attitude is about 80% of sales success. Using telemarketers that are professionals in a specific field can free up an agent to spend a higher percentage of his/her time closing sales and servicing clients. It's important to remember that the major advantage of telemarketing over other forms of initial contact is the personal relationship that great telemarketers establish with your prospects.

Successful telemarketers have gained skill in maintaining a positive attitude on all calls. They don't take rejections personally, but, rather, see each call as an opportunity, and they can be incredibly effective in generating the leads your business needs. With good information from a telemarketer and a rapid follow-up, an agent has an excellent chance to close an impressive number of sales.

Talking to prospects about health insurance is another tough sell. Many people have some form of health insurance through their employment and are resistant to getting additional coverage. A skilled telemarketer can reach enough prospects to get you viable leads that will translate into working accounts.

Look for a company that will only forward leads when the prospect says that they would like to get a call from you. If you start hearing from a significant percentage of your prospects that they did not agree to accept such a call, you may want to keep looking for your telemarketer. In general, the softer the sell, the fewer will be the number of leads that change their minds. That translates into a higher sales percentage.

Since 1993, InsureMe, the leader in online insurance leads for the insurance industry, has helped thousands of insurance agents succeed in the insurance business by providing top quality leads that are both detailed and affordable. For more information on InsureMe leads, please visit our agent Web site at agent.insureme.com.

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